Video Marketing

picture is worth a thousand words, imagine what a video is  worth?

What is Video Marketing?

The definition of video marketing is using video to promote or market your brand, product or service.

Any marketing campaign should incorporate video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

Video are Gold for SEO

search engine ranking can increase through video, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google.

A well tagged video can work wonders for your SEO.

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Video Increases Rates Of Conversion

Remember at the start of the page the quote "A picture is worth a thousand words" well videos help boost conversion rates. 60%  of people surveyed were more likely to buy once they had seen a video. Simply put an image and text is not enough

Video is Easy to find

From YouTube to Vimeo, broadcast television, video boards and street marketing, you name it - your video will become easy to find. The possibilities are endless. With the aid of a smartphone, customers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. 

Video Promotion Is Better Then Any Others Promotion

Studies have shown that retention rates for information gathered whilst watching videos that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video allows you to make a direct appeal to the emotional centre of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.

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