If you dont settle for second or third in anything else why settle for less than first page on your website
Web analytics are the measurement and analysis of data to inform an understanding of user behaviour across web pages.
Analytics platforms such as google analytics measure the activity and behaviour upon a website.
Businesses tend to use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.
There’s an old business adage that whatever is worth doing is worth measuring.
Website analytics provide insights and data that can be used to create a better user experience for website visitors.
Understanding customer behavior is also key to optimizing a website for key conversion metrics.
For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase.
With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.