Brand promotion is a method used to inform, remind, persuade convincingly, and influence people to make a decision towards purchasing a product or service from a brand.
Promote information related to products, features, prices, and special offers of the brand.
Differentiate product by convincing the consumer about the uniqueness of the brand.
Create and help increase the demand for the product.
Build brand desire.
Create sales patterns dependant upon trends. For example, Nescafe promoted its new brand of 'iced coffee' to increase sales during summer.
Outperform the competitor’s: In a highly competitive market, even a well-established brand has to be promoted to retain market share. For example, Coca Cola and Pepsi work to nullify each other's efforts.
Create positive brand image.
Organising Contests − To attract the consumers, various contests are organised for consumers without having them to purchase the product and giving away gifts or prizes.
Promotion on Social Media − When the brand is promoted on social media, it is not perceived as “aggressively trying to sell”, rather as being able to communicate at a more personal level.
Product Giveaways − This strategy is used for promoting edibles, toiletries, foods, etc., where a small sample is given away to the consumers for free trial.
Point-of-Sale Promotion − These items are placed near the checkout counter in the store and are often purchased by consumers on impulse as they wait to be checked out.
Customer Appreciation − It is organised with the objective of not selling the product or service. It is a way of creating a fond memory attached with the brand. It includes organising in-store refreshment events with the offer of food treats of pizza, burger, beverages, etc. It is an effective way to bring new potential customers.
We ensure success by keeping it simple and minimalistic.
Another way of promoting brands is by employing a brand ambassador. A brand ambassador is a person who embodies the brand, influences the customers, creates brand awareness and a specific brand image, and generates sales opportunities.
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