Search Engine Optimisation

For a start in the UK we call it optimisation in the USA it called optimization. so when searching  you get two results up.

What Is SEO?

All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

 

VIDEO: SEO Explained

New to SEO? understand video is a  quick and easy way to search engine optimisation.

Why is SEO Needed?

SEO is important for greater search-ability and visibility, but offers more real value than that. Here are some reasons why businesses need SEO to take their brand to the next level.

  • For Unlimited Traffics And Visitors at no cost
  • SEO Builds Trust & Credibility
  • Good SEO Also Means a Better User Experience
  • Local SEO Means Increased Engagement, Traffic & Conversions
  • Understanding SEO Helps You Understand the Environment of the Web

SEO Is A Long-Term Strategy

SEO can have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

SEO Is Quantifiable

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.

Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

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