For a start in the UK we call it optimisation in the USA it called optimization. so when searching you get two results up.
All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
New to SEO? understand video is a quick and easy way to search engine optimisation.
SEO can have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.
While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.
The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.
Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.
Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.